What’s behind Netflix’s latest successes?

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Image copyright Netflix Image caption Sex Education, Bird Box and You have been a big success for Netflix

If you’ve spent the last few weeks binge-watching endless hours of TV( and finishing off leftover Christmas Twiglets) then you’re in very good company.

On Thursday, Netflix published the figures for some of their biggest recent releases – Sex Education, You and Bird Box.

And those numbers were pretty impressive, with the two series on course to be watched by 40 million accounts by the end of the month.

Bird Box, which features Oscar-winning actress Sandra Bullock as the lead, has already passed more than 80 million views.

Going viral on social media

Image copyright Netflix Image caption You has been a huge success on Netflix

You, which is based on Caroline Kepnes’ best-selling novel of the same name, was initially induced for the Lifetime Network in the US, but only averaged about 611,000 spectators.

Its addictive format, which sees psychopath bookshop owned Joe Goldberg stalk love interest and college student Guinevere Beck, had Netflix spectators hooked – and more importantly, talking about it all over Twitter.

The series triggered a huge debate online over whether it was acceptable to empathise with Joe, so much so that the actor who plays him, Penn Badgley, had to remind people he was a murderer .

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