The Original Supermodels Are BACK And It’s Legendary


The terms “epic” and “legendary” are hurled around a lot in the world of manner, but they have never felt more appropriate than after laying eyes on the new Balmain Spring/ Summer 2016 campaign.

Supermodel icons Cindy Crawford, Naomi Campbell and Claudia Schiffer have joined the #BalmainArmy and our fashion-loving hearts are explosion.

Balmain/ Steven Klein

The striking black-and-white images were captured by famed photographer Steven Klein and mark a “new chapter for Balmain, ” Olivier Rousteing, Balmain’s creative director, told

Since taking the reins in 2011, Rousteing has tapped into the Generation Y audience by featuring ads with Rihanna, Kim Kardashian West and Kanye West, as well as sister acts Kendall and Kylie Jenner, and Gigi and Bella Hadid. So turning to this trio of ‘9 0s starlets is quite the deviation, but one that is personal for Rousteing.

“This campaign is about what stimulates me love manner, and these three women are precisely that. These three women are what built me love manner yesterday, construct me love fashion today, and are going to construct me love manner in the future, ” Rousteing explained.

And if there was any doubt if these ladies have still got it — merely feast your eyes on more of the campaign images below ( some of which may be NSFW ). Epic!

Balmain/ Steven Klein
Balmain/ Steven Klein
Balmain/ Steven Klein

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