A coffee shop in Brooklyn called The End has slammed Starbs with a $10 million trademark lawsuit, claiming that they started selling a Unicorn Latte back in December and have had a trademark application pending since earlier this year. The drink looks, um, exactly like the Starbucks version, except all the ingredients are healthy-sounding, like dried maca root, cashew, and blue-green algae. Still sounds fucking gross, but at least its not going to singlehandedly give you diabetes.
Starbucks, of course, says the lawsuit is dumbprobably because it is. The Ends is claiming that “In addition to having a highly similar name, Starbucks Unicorn Frappuccino shares visual similarities to the Unicorn Latte in that both were brightly colored and featured the colors pink and blue prominently.” This has got to be the epitome of hipster Brooklyn shit to not only be like “We did it before it went mainstream,” but to SUE OVER IT. Really, hipsters, you’re gonna sue because someone copied your color scheme? Because really, if we wanna get technical, rose quartz and serenity (aka pink and blue) were Pantone’s colors of the year in 2016. So. Check mate.
FoodBev (@FoodBev) May 5, 2017
Starbucks’ lawyers put out a half-assed statement about how the drink was inspired by the fun, spirited and colorful unicorn-themed food and drink that have been trending in social media. While they of course dont say that they took the idea from The End, theyre basically admitting that they got the idea because some intern was scrolling down their Instagram explore page and saw some blue and pink shit.
While we’re glad we weren’t the only ones who were personally victimized by the Unicorn Frappuccino, this lawsuit seems as unnecessary as the invention of this drink in the first place. We’re pretty sure the Unicorn Frappuccino is already over, so isn’t it a moo point? What is Starbucks gonna do, pay this random-ass coffee shop all the money they earned from the Unicorn Frap? Will they issue a personal apology for the assault on our Instagram feeds, along with a promise to cease and desist all rainbow colored beverages? One can only hope.
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