Every bite of a Pringles chip is now an act of betrayal. The salty potato chip has apparently done gone and shrunk on us without warning.
The average length of a Pringles chip has reduced by 9.7 percent, according to the consumer advocacy group Choice. The chip shrunk from 62 millimetres to only 56 millimetres, it said, and what’s worse, the reduction wasn’t even accompanied by a drop in price.
For its trouble, the junk food won one of Choice’s annual Shonky Awards, which aims to “name and shame” the products taking Australians for the biggest rides.
A Pringles spokesperson told Mashable the decision to put prices up wasn’t made lightly. “As the cost of making them was going up, we unfortunately needed to build in a small price increase with the new cans to help cover some of these costs,” he said.
Although the Pringles shrinkage was devastating, it was by no means the only offender in 2016. Samsung got tapped for its over-heating phone battery debacle, but Camel Milk Victoria more than deserves its turn in the spotlight.
First, it’s camel milk. But the product also makes some, ah, pretty incredible health claims, including suggesting it can “improve the immune system by fighting off bacteria and infections and aid those who have autism, diabetes, tuberculosis, cancer, stomach ulcers and more.”
According to Choice, none of these benefits are permissible health claims under food health regulation.
Also winning a Shonky Award was Green and Clean literally a bottle of air, ostensibly gathered in the wilds of the Blue Mountains and Tasmania.
The air is sucked into the bottle with a specially-built machine, Green and Clean founder John Dickinson told Mashable in May. “It sounds easy get fresh air into a can but it isn’t actually that easy at all. We had mechanical engineer working with us for several months to actually crack the code of how to physically do it,” he said.
You’ll pay a lot for the privilege of breathing their air for a lifetime, as Choice pointed out:
“A pack of 12 cans sells for just $246.24, each offering ‘upward of 255 breaths.’ So let’s model that forward. At rest, an adult takes up to about 14 breaths per minute. That’s 20,160 a day, over 7.3 million a year. An 18-year-old today can expect to live for another 60 years, taking at least 441 million breaths.
“That’s 1,732,584 bottles of air, valued at a mere $35,552,623.68, excluding postage and handling.”
In response, Green and Clean told Mashable Choice’s calculation was “ludicrous.”
“They stated ’12 cans setting you back $246.26, and offering upward of 255 breaths.’ Note that each of our standard canisters holds 130 inhalations, with our larger canisters holding 225 inhalations. We also offer discounted prices for larger orders so their numbers are way off.”
Check out Choice’s site for a who’s who of the “shonkiest” around. Guys, get it together.
Samsung has been approached by Mashable for comment. Camel Milk’s website appeared to be down as of Thursday local time.