When it comes to lookingyoung forever, its a knownfact that the Kardashian-Jenner clan will do whatever it takes.
Bathing in blood, being poked and prodded, sacrificing a virgin or two all these are small sacrifices in the name of vanity. Right?
Well, now theyre taking their youth-chasing efforts to new, nasty heights by trying out snail snot.
Oh wait, sorry snail mucus.
At the 2016 MTV Video Music Awards, you might have seen Kim Kardashians fresh-from-the-shower white carpet look.
Her wet-looking mane and transparent dress gave the impression Kanye hogged the bathroom until the last minute, forcing her to take on the press without a full day of glam preparation.
But this is the woman who doesnt do a single thing without days of plotting and preparation beforehand, so you know a lot more went into her sex-on-the-beach look than meets the eye.
In fact, the secret behind her damp waves was a little ingredient called snail essence. For the sake of my sanity, Im going to refer to it as goo.
Michael Silva, Kims stylist, applied Kenras new Platinum Snail CC Crme($25) to the celebritys wet hair. Yes, the hair cream does, in fact, contain snail essence an ingredient thats already made its debut in Korean skincare.
The protein blendpromises to awaken youth in the hair, creating shine and boosting strandelasticity. (TBD on what it smells like, though)
If theres one creature thats an expert on elasticity, its surely the snail. Have you seen those things move? Theyre basically glorified tongues with shells, squelching across the ground.
According to dermatologists, the popularity of snail essence is largely based on individual results rather than research. However, thats partiallydue to its newness on the market.
For my part, Id much rather apply a hair lotion than stick a few snails to my face (a real thing you can pay money to do, by the way).
Silva explained Kims hairstyle was an attempt to embrace the last few weeks of summer.
Kim and I decided to keep her hair fresh and sexy, perfecting and enhancing her natural texture
There is something effortlessly beautiful in playing up natural texture, but of course always making it polished and beautiful.
After applying the Snail CC Creme, he followed with Kenra Platinum Revive Oil and Texturizing Mist before blowing dry.