Jimmy Fallon Never Recovered From His Disastrous Trump Interview


In September, back when President Donald Trump was still just the Republican presidential nominee, Jimmy Fallon invited him to appear onThe Tonight Show for some fun and games.

The decision to have Trump on at all proved controversial at the time, as some thought Fallon should have gone the way of Seth Meyers, who months earlier had banned Trump from his late-night show for as long as Trump banned The Washington Post from his rallies.

But the interview itself led to another level of anger for liberals around the country. Rather than confront Trump about his decision to build a campaign on xenophobic promises, Fallon went the other way, tossing him softball questions about coins and laughing uproariously at Trumps joke about hamburgers. He even ruffled Trumps hair.


Fallons interview, in many peoples eyes, was not just embarrassing, but dangerous, normalizing the views of a seemingly unstable man who was threatening the central tenets of the country, all in exchange for a few cheap laughs and maybe a slight ratings bump.

The week of the interview, Fallon was still the undisputed king of late night. Hisshows over those five days averaged 3.2 million viewers, more than 1 million more thanThe Late Show with Stephen Colbert, which averaged 2.16 million, and Jimmy Kimmel Live! which averaged 1.92 million.

At the time, those sorts of numbers were typical for the late-night triad, especially for Colbert, who was still struggling to gain traction a year after his late-night show first premiered.

In the five months between then and now, a lot has changed. Donald Trump has become president of the United States, and the world of late night has been turned upside down. The so-called Trump bump has benefitted media of all sorts CNN, Saturday Night Live and The New York Times have all seen bumps attributable to interest in the president but it has proved most pivotal in the historically competitive late-night tussle.

Colbert didnt air original episodes in the week after Trumps inauguration last month. But every week since then, he has surpassed Fallon in total viewership. The first week, Colberts margin of victory was infinitesimal. But the week after that, his shows averaged about more than 100,000 more viewers than Fallons. Last week,his lead grew once more.

Nielsen reported this week that the average episode of The Late Show with Stephen Colbert pulled in 3 million viewersover the week of Feb. 13 to 17, while The Tonight Show Starring Jimmy Fallon pulled in 2.71 million.

Notably, Fallon still has the edge in the 18-to-49-year-old age range, a key demographic for advertisers. But even there, Fallons one-time stronghold is loosening. The week of the Trump interview, Fallonhad a 0.80 rating to Colberts 0.46. By last week, that lead had shrunk significantly. Fallon pulled in a 0.67 while Colbert pulled in a 0.54.

Brendan Smialowski via Getty Images
Stephen Colbert has finally found his footing in the Trump era.

There are likely factors outside of political considerations at play in Colberts rise and Fallons relative decline. But it is also hard to ignore that Fallon has lost an average of 500,000 viewers a night between the week of Fallons interview with Trump and this last one, just as it is hard to ignore that Colbert has gained 850,000.

Over that time, Colbert has found his identity, appropriately enough, as something comparable to what his friend and former colleague Jon Stewart did during George W. Bushs presidency providing a moral counterweight to a U.S. president. It is what many people need in uncertain times like these: someone to help them digest the chaos around them before they go to bed.

Meanwhile, Jimmy Fallon just keeps on laughing.

CORRECTION:A previous version of this article incorrectly said Colbert had been hosting The Late Show for two years as of last September.He had been hosting it for one year at that time.

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