A few hours before the final presidential debate, Donald Trump teased a Facebook live to run up to the contest and it might have given a sneak preview for his future media plans.
When the countdown timer expired, most expected another impromptu press conference like last debate’s surprise visit by three of Bill Clinton’s sexual assault accusers. Instead, the feed that followed was a Right Side news-like segment, hosted by the conservative outlet’s founder Joe Seales. Right Side is an outlet, best known for its YouTube page, that broadcasts a conservative slant on news.
More than a sudden injection of conservative punditry, the Facebook Live and Trump’s decision to host it on his official Facebook page, might signal the candidate’s future plans to establish his own media platform.
Trump’s hiring of Brietbart‘s Steve Bannon as his campaign’s CEO, his routine distain for mainstream media and his son-in-law’s recent meetings with boutique media investment firms have hinted that, should the candidate lose, he has plans to bring his own news to his supporters.
Soon after the feed began, almost 200,000 viewers watched the Right Side feed. Seales was joined byJan Brewer, former Arizona governor and General Michael Flynn, both talking about the strengths of a Trump debate performance and the promise of his Republican presidency.
The video also provided an opportunity to show anti-Hillary Clinton ads and showed a pre-recorded tape of Ivanka Trump thanking all the donors to her father’s campaign.
This probably won’t be the final surprise of the evening. But it will be the final debate of the campaign.