Burberry names Riccardo Tisci to replace superstar decorator Christopher Bailey

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British fashion house opts for Italian decorator to be its new chief creative officer

Burberry has appointed Riccardo Tisci as its new chief creative policeman, naming the former Givenchy designer as the replacement for its longstanding leader Christopher Bailey.

Bailey, who is credited with transforming the brand’s lucks, showed his final collection last month. His successor- who spend 12 years at Givenchy- will join Burberry this month and present his first collecting in September.

The Italian has been brought to the fashion house by the new chief executive, Marco Gobbetti, former CEO of Givenchy. Gobbetti took over after Bailey stepped down as chief executive last July.

In a statement on Thursday morning, Tisci said he was ” honoured and delighted” to take over the reins and to be reuniting with Gobbetti.” I have an enormous respect for Burberry’s British heritage and global appeal and I am excited about the potential of this exceptional brand ,” he said.

Tisci is seen as a surprise option by some, with style critic Vanessa Friedman tweeting:” Burberry has just named Riccardo Tisci chief creative officer. That’s one no one ensure coming .”

But the designer- known for his daring conceptual approach to style- is no stranger to the London scene, having graduated from Central Saint Martins in 1999. He works with rappers Jay-Z and Kanye West, as well as Kim Kardashian, and has designed attires for Madonna.

In a statement, Gobbetti, said:” Riccardo’s creative vision will reinforce the ambitions we have for Burberry and posture the brand securely in luxury .”

Gobbetti said his fellow Italian was ” one of the most talented designers of our time”, adding that his clothes had” an elegance that is contemporary “. Tisci is known for combining streetwear with high fashion, which Gobbetti said was ” highly relevant to today’s luxury consumer “.

News of Tisci’s announcement consider Burberry’s shares rise nearly 4 %.

Read more: www.theguardian.com

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