Eightymillion people in the U.S. struggle with bad breath many of themdont even know that they do, but the people around them are likely all too aware.
Last year at CES, Breathometer teaseda connected device called Mint that measures a users breath and gives them some tips on how to improve their oral health.At IFA this year, Philipsannounced that itspartnering with Breathometerto deliver the startupsbreath analysis system, called Mint, alongside the companys Sonicare oral health brand in a bundled product suite.
This partnership means a lot for Breathometer, opening the companys breath analysis tech to millions of Sonicare customers who are mindful of oral care.
After pulling offa successful Indiegogo campaign, the company publicly emerged on the ABC reality show Shark Tank withfounder Charles Michael Yim pitching a compact, smartphone-connected breathalyzer that could let people know when grabbing an Uber was a better call than grabbing their car keys after a few drinks.
As the company evolved,Breathometer saw that the opportunity offered by health and wellness breath analysis far-and-away eclipsed the potential in structuring the company solely around testing for boozy breath. So they pivoted.
Other biomarkers like blood and urine analysis can deliver highlyaccurate results, but they arent the most consumer-friendly when it comes to severe invasiveness. Breath analysis can offer health insights regarding lung health, asthma, metabolic rates, diabetes and others.
What leaves breath analysis as an open arena a huge untapped market opportunity is that its science has been proven, unlike Theranos, Yim told me. However, its never been properly brought to a consumer market in a user-friendly form factor, connected device experience and so thats really the opportunity that Breathometer offers.
The partnership with Philips is huge for Breathometer, given the potential to expand their breath analysis connected device into different areas of health and wellness moving forward. Yimdetailed that his company will continue working with Philips on new product areas, but will also be looking at other long-term device partnerships.
For its part, Breathometer opened pre-orders for the $100Mint in a standalone capacity on its own site last month and will start shipping September 30.