Following a decades-long debate about Barbie’s harmfully unrealistic body type, Mattel has finally made a change to the iconic doll.
Today, the plaything company unveiled three new Barbie body types: petite, tall and curvy. They are all available on Barbie.com, along with the original doll. Each doll also comes in a variety of skin colors and hair styles.
Time magazine broke the news of the announcement with an exclusive cover story by Eliana Dockterman. The encompas image features the new “curvy” Barbie.
“The company hopes that the new dolls, with their diverse body types, along with the new scalp tones and hair textures introduced last year, will more closely reflect their young owners’ world, ” writes Dockterman.
After countless anti-Barbie protests, psychological analyzes about the potential harm the doll might do to young girls, and the development of empowering doll alternatives, Mattel is finally taking action, as the increasing demand for change has been reflected in Barbie’s continuously plummeting sales in recent years.
“American beauty ideals have evolved, ” Dockterman writes. “The curvaceous the organizations of Kim Kardashian West, Beyonce and Christina Hendricks have become iconic, while millennial feminist leaders like Lena Dunham are purposely baring their un-Barbie-like figures onscreen, fueling a movement that promotes body acceptance.”